Apple TV+, Netflix, Prime Video, who did better in 2023?

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 The apple platform maintains its previous progression and ends the year in style.



A few months ago, we took stock of the market shares of platforms in the video streaming sector (long formats). This is thanks to a study by the JustWatch site , which regularly publishes reports of this type. The statistics provided by JustWatch, however, only concern the American market. The website has today updated its analysis and provides us with data for the fourth quarter of 2023.

Previous ranking

In the previous report, which was based on data collected between January 1, 2023 and September 30 of the same year, the ranking was as follows:

  1. Amazon Prime Video: 22%
  2. Netflix: 21%
  3. Max: 15%
  4. Disney+: 12%
  5. Hulu: 11%
  6. Paramount+: 8%
  7. Apple TV+: 7%
  8. Others: 4%

What changed ?

Nothing, the classification is identical:

We noted during the September report that Apple grew by 1% over the year 2023. It therefore maintained its progress during the fourth quarter, and could still gain some share in 2024. Many original releases are planned this year , like Killers of the Flower Moon, or the fifth season of BAFTA Award winner Slow Horses.

Amazon Prime Video is first, but not Amazon

The ranking presented here places Amazon's streaming platform at the top. But if we were to calculate the market shares of companies operating in the streaming sector, and not the platforms, we realize that it is The Walt Disney Company which is the leader in the United States.

The reason for this is that Hulu belongs to it, and according to JustWatch has an 11% share in Uncle Sam. By adding the shares of Disney+ and Hulu, The Walt Disney Company obtains 23% of market share.

See as well :

  • Rising streaming service subscriptions lead to wave of cancellations
  • Free Apple TV+: how to enjoy it until March 2024 without paying?

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